Opening, Drottninggatan, Stockholm
To celebrate Monki’s new store on Drottninggatan (Queen Street), and it’s move from Kungsgatan (King Street), I created a series of bold, mischievous characthers for the campaign titled “From King to Queen.”
The concept played with power, femininity, and playful rebellion. I designed a cast of surreal characters.
Surrounding them are alien butterflies and carnivorous flowers with glowing red eyes. My goal was to create a visual universe that feels fun, and a celebration of cheeky, feminine strength with a mischievous twist.