Monki - From King to Queen
Store Opening, Drottninggatan, StockholmTo celebrate Monki’s new store on Drottninggatan (Queen Street)—and its move from Kungsgatan (King Street)—I created a series of bold, mischievous illustrations for the campaign titled “From King to Queen.”
The concept played with power, femininity, and playful rebellion. I designed a cast of surreal characters, including:
– A Queen crushing a king chess piece beneath her heel
– A naked kitty wearing a thong, flashing a sinister grin
– A monster shoe laughing as it stomps a king chess piece with spiked heels
Surrounding them are alien butterflies and carnivorous flowers with glowing red eyes—completing a chaotic, magical world of feminine energy.
My goal was to create a visual universe that feels empowered, fun, and slightly unhinged—a celebration of cheeky, feminine strength with a mischievous twist.
